![]() A further 28% of respondents opted for improved transparency over how their data is used, whilst a further 17% opted for data portability. Meanwhile, 32% of respondents indicated that interoperability was preferable. When asked what features they would like to see added to messaging apps, Britons generally opted for privacy and transparency over user experience. A combined 54% of UK consumers chose these factors as reasons to switch messaging providers. the ability to contact people on different platforms) also ranked highly. the ability to transfer conversation history/contacts when switching services) and interoperability (i.e. ‘Ensuring that my privacy was respected’ was the most common answer, with 48% of respondents picking this option. Open-Xchange also examined the factors that would encourage users to switch messaging services. Marketing Technology News: Interview with Joelle Kaufman, CMO and Chief Revenue Officer at Dynamic Signal Britons care more about data-privacy than user experience Facebook Messenger, WhatsApp) erode over the last 2 years, with just 3% of UK consumers retaining the same level of trust they had at the beginning of this timeframe. Currently, only 6% of UK consumers surveyed believe that these firms ‘completely’ respect their right to privacy online.Īdditionally, 73% of Britons have seen their trust in the big messaging platform providers (e.g. Meanwhile, just 5% of Britons state that they ‘completely’ trust these firms when it comes to how they handle their data, with 63% of survey respondents also answering ‘no’ when asked whether or not they believe that the big messaging platforms respect their privacy rights. Do UK consumers trust the messaging platform providers?Īccording to this survey, 58% of UK consumers do not trust the big messaging platform providers with their personal data. A further 11% of UK consumers are actively looking to stop using products or services developed by Apple. ![]() In contrast, over 32% of Britons desire to stop using the services and products developed by Facebook, with a further 14% of UK consumers also expressing a desire to stop using Facebook-owned services, Instagram and Whatsapp.ĭespite recent privacy scandals, only 10% of Britons are actively looking to stop using services/products developed by Google. Only 11% of respondents have expressed a desire to stop using their products or services. The geopolitical issues affecting Huawei appear to have had little effect on how UK consumers view the Chinese firm. Facebook Messenger, WhatsApp), as well as wider consumer trust in the technology sector. The survey examines attitudes towards the big messaging platform providers (i.e. Open-Xchange, the open source communications software provider, announces the results of a UK consumer survey conducted by Censuswide.
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